A strategic website design is paramount in creating value for your business. It leaves an indelible impression of the company and its image on its audience. U S Software Limited’s experience of over decade in web design manifests in our intuitive understanding of what works with the audience and what doesn’t, and the resultant sensible ,attractive and functional website .

Strategic website design is critical to creating value for your business. It leaves an indelible impression on the audience about the company and its image.Software Sorcerers more than a decade of experience in web design is reflected in our intuitive understanding of what works and what doesn't with audiences, resulting in a sensible, attractive and functional website.
We use state-of-the-art technology and resources to provide superior design solutions. Our team of expert website designers combine creativity, innovative technology and practicality to create solutions unique to your business needs.

We design various websites including

  • A simple one-page website
  • Dynamic company website
  • Market space portals / B2B and B2C e-commerce websites
  • Content management website
  • Social network portals
  • Knowledge/information portals
  • News sites
  • Intranet/business portals
  • Websites for small businesses
  • Flash patterns
  • Partial/Full Flash Websites
  • Database website
  • Search engines and directories
  • Blogs and forums
  • Job portals
  • Government websites
  • Charity website

Website redesign
We can help you improve your online presence through our Website Redesign services. We can enhance the look, feel and feel of your website by incorporating pleasing colors, compelling graphics and images, proper SEO features, effective navigation, up-to-date content and other aesthetic design elements that make your website more appealing and usable for your business requirements. We also offer pre-defined website designs for instant solutions at affordable prices.

Technical expertise
Adobe Dreamweaver, Adobe Fireworks, Adobe FreeHand, Adobe Flash, Adobe Photoshop, Adobe Illustrator, Microsoft FrontPage, Macromedia, HTML, DHTML, XML, XSL/XSLT, CSS, JSP, JavaScript, VBScript.

Our design team
The design team at Software Sorcerers is a combination of outstanding creative services professionals and technical experts who work together to express creativity in the language of the web. Our team consists of an impressive array of talented, experienced and highly creative Art Directors, Visualisers, Concept Developers, Scriptwriters, Designers, Technical Coders, Flash Developers, HTML and CSS Developers, Design Testers, SEO Specialists and Project Coordinators. Our experts collaborate and translate their expertise into a rich website experience for our clients.

Our design methodology
At Software Sorcerers, we place special emphasis on website design as it forms the basis of website development. More than coding and programming in the development phase, we recognize that the primary success of a website lies in its ability to connect with the aesthetic capabilities of its audience. Furthermore, our experience gives us insight into the behavior of audiences around the world and allows us to design sites that suit the tastes of diverse audiences.

We take a step-by-step approach to ensure an attractive, functional and search engine friendly website, with due emphasis on the following factors:

Gathering and analyzing client requirements
Using effective communication channels, we gain insight into the client's concept, goals and design requirements and prepare a detailed list of client requirements. Our website design teams discuss appearance and other requirements with clients through a well-thought-out process involving active consultation, participation and involvement of all stakeholders.

Layout
Our web designers visualize the client's concept and translate it into creative expression keeping in mind the client's requirements. When visualizing the layout, we emphasize such factors as the client's country, culture and background, and the client's taste. A complete form of website design including all essential functions/services of the company is ready for assessment and proposal. These suggestions are then incorporated into the website design and create a solid foundation for the website layout for design and development.

Image selection and optimization
We understand the importance of quality images in creating a lasting impression on the audience. As such, we use the latest technologies and standards in image acquisition and processing. We use cascading styles and flash images to enhance the aesthetic value of your website. We perform image optimization to ensure that the images are conceptually oriented, crystal clear, pleasing, consistent, reasonable in number and exhibit quality resolution.

Text and colors
Our website designers focus on the selection of text and colors on the website, as some fonts and colors are not user-friendly. We also make sure that the text and colors relate well to other elements on the site as well as to the needs of the clients. We use fonts and colors that are reader-friendly and visitor-friendly.

Website consistency
We ensure the consistency of the website as a whole through careful care in developing consistent design elements. We make sure that the concept of the site (i.e. site type, company logo, purpose of the site, etc.) is reflected throughout the site. Size consistency is maintained through efficient handling of menu bars and other tabs, links, banners, content areas, fonts, images, animations, flash content, headers and footers, and advertisements. Color consistency is ensured by focusing on light and matte effects (shades, darkness, brightness, contrast, 2D/3D level adjustments, reflections, etc.).

HTML conversion
Much attention is paid to the HTML conversion of design elements. An in-depth, inch-by-inch comparison with the original mockup is done in accordance with W3C standards to ensure 100% compatibility of color, size, fonts, images, layout, menu and all other aspects of the site.

Cascading Styles / CSS
The CSS capabilities of style versatility, simpler code, and content segmentation are well known. The powerful features of CSS-based websites, such as their fast loading capacity, easy-to-edit websites, rich styling and graphics, and SEO/SEM support, have made them an essential tool for website design.

CSS developers at Software Sorcerers are proficient in advanced versions of CSS and follow a W3C compliant coding approach when developing websites. We use our CSS-SEO experience and implement methods such as content placement, list and heading styles, external CSS stylesheets and other techniques to ensure search engine friendly websites. CSS techniques such as hacks and filters are used to make CSS-based websites compatible between different browsers.

Our expertise includes Aural Cascading Style Sheets (ACSS), which enable voice output. With ACSS, we can develop websites that provide auditory renditions of embedded content, which is extremely beneficial for the visually impaired. Speech synthesis and volume adjustment are performed during web application development.

Testing

We perform Design Testing for

  • Compatibility with all Browsers (IE6, IE7, Firefox, Saffari, Mozilla, Netscape, Opera)
  • Site Navigation
  • HTML validation errors (W3C Standard )
  • Java Script, CSS, XHTML, DHTML Code Incompatibilities
  • Erroneous Internal Links Setup
  • Broken Links
  • Improper Screen Resolution
  • Colors and Fonts Effects
  • Poor Image Quality and Performance Failure
  • Grammatical Errors in Content
  • Content Readability
  • Usability of Buttons, Menus, Site Map
  • Consistency of Design Elements throughout the Website
  • Ineffective Print Translations

Navigation

We design websites with effective navigation systems that render them reader-friendly. We incorporate effective links that enable readers to identify the required information within a website or through a guide/external website, as per specifications of clients.

SEO-Friendly Website Design

Our SEO specialists and design experts work together to develop a Search Engine-friendly website, incorporating SEO features in every design element, be it image, content, back-end programming, navigation, amongst others. We focus on SEO Web design aspects as defined by Google:

  •  Clear Hierarchy and Text Links
  •  Site Map Creation to Enable Quicker Access to Key Information
  •  Clear, Reliable, Linguistically-sound Content with Popular, Relevant Keywords
  •  Usage of Good Quality Images and Informative ALT Tag for Images
  •  Incorporation of copyright text, watermark, or other Information, to Protect Images
  •  Accurate Title and Meta Tags
  •  Incorporation of Judicious Number of Dynamic Web Pages
  •  Reasonable Number of Text Links
  •  Testing Browser Compatibility
  •  Incorporating Coding that Intimate Google whenever the Site Content is Updated
  •  Usage of Ethical SEO Practices (No Hidden Links, Hidden Text, etc.,)